About Us

Founders Johanna and Bryn Stull

Wax Poetic was created in 2014 by myself (Johanna) and Bryn, a dynamic duo who share the dream of making beautiful, accessible, vintage-inspired apparel.

Our mission has always been to create pieces that make passers-by and friends alike ask, “Is that vintage?” And the answer will be “No, it’s Wax Poetic!”

Being aesthetically pleasing isn’t the only mission – offering silhouettes that are accessible – not only in the sense of differently-abled bodies being able to wear them, but also accessible financially – is a huge part of the mission for our brand.

Each season, fabrics are sourced with two things in mind – most importantly, does it feel nice? (you won’t find any scratchy, stiff fabrics here.) And second, is it beautiful? Over the past few years we've been able to expand their range to include in-house created prints that have quickly become sought-after customer favorites!

Wax Poetic has become known for using brushed knits, which our customers love for the supple, buttery-soft drape and handfeel. Picture yourself wearing pajamas in the office… but it’s NOT pajamas, it’s our Aurora wrap dress. That’s the best feeling! We believe that you should never have to give up comfort to be stylish. The two aren’t mutually exclusive! Also, we try to source fabrics that are deadstock as much as we can – it means being able to manufacture small runs using something special, while also ensuring that those use-up fabrics don’t end up in a landfill. Everybody wins!

All Wax Poetic styles are produced in factories in the USA and overseas that support a living wage. We recently started some overseas manufacturing in 2021, due to the desire to make more complicated styles while maintaining fair and accessible price points. By forging relationships with these smaller factories, we've been able to maintain small production quantities – which also means less clothing and fabric ending up in landfills.

In March 2024, we made the leap and moved Wax Poetic HQ into our new home at the Bok Building in South Philadelphia! We are so excited to be able to offer in-person pickup and private shopping appointments. And you know we'll have some fun pop ups - so stay tuned for more amazing things to come!


Team Wax Poetic